Yankee Candle Serves Up a Slice of Americana

When I close my eyes and smell Yankee Candle's new Apple Pie fragrance, I am immediately brought to another place and time. It's Nana's kitchen and I'm about 8 years old. My Nana, who just turned a youthful 97-years-old made the very best apple pie that I have ever tasted. The crust was flaky and my favorite part was when the juices from the apples mixed with sugar and spices and oozed out of the corners and crevices. How our master candle makers and fragrancers captured Nana's pie, I will never know. The only thing that's sure is that lighting this candle will always make me feel warm and happy - just like being in Nana's kitchen!

Yankee Candle Fragrance Boosts Your Scent Appeal!

I first realized the emotional appeal of Yankee Candle fragrances when I was house hunting. When my husband and I were newly married and living in a small apartment, one of our favorite pasttimes was scouring the neighborhood for real estate open houses. We loved visiting houses of all types and styles and dreaming about our "some day" home. In those days my favorite houses were the ones that not only looked pretty, but they smelled good too. There was something about a fragrant home that made it feel happy and loved. Inevitably I would find that the source of the scent was a lit Yankee® candle in the kitchen or living room. The warm, friendly aromas of Home Sweet Home® or MacIntosh would fill the air and the house would take on a completely different feel.

On their blog "Real Estate Advice, Answers, and More" Nothnagle Real Estate references the impact of a home's scent on its market value. They write, "there is a direct connection between smell and people's moods so light fragrances can help create 'scent appeal' when used properly in the home ... A light floral fragrance can put people in a more pleasant mood while citrus scents tend to have an energizing effect. Vanilla is often found to be comforting and relaxing." And they further recommend that, "a small reed diffuser in a bathroom can keep the room smelling clean while not overpowering the space."

It makes sense, doesn't it? To make a house a home, you add curb appeal to the outside so why not add scent appeal to the inside?

Hamburger Scented Candles? Really?

When the hamburger chain White Castle debuted their hamburger-scented candles this week, it really piqued my interest. I remember when I was a child my family (lovingly) referred to me as Wimpy after Popeye's friend because I could smell hamburgers from miles around. However, a hamburger scented candle seems a bit of a novelty, don't you think? I mean food fragrances are my favorites bar none and I love when those warm and cozy spicy scents come back into season, but there are certain foods that don't lend themselves to the way in which you'd want your home to smell. Baking scents like Blueberry Scone and Vanilla Cupcake, sweet aromas like Buttercream®, and fruity fragrances like Fruit Salad™ and MacIntosh are so delicious when they fill the house. But, do you really want your home to smell like sauteed onions or fried fish? It is true, though, that over the years, Yankee Candle has fielded some unusual requests to make candles that smell like pizza or bacon or Indian food. Who knows, maybe there will be a barbecue sauce candle somewhere in our future!

YANKEE CANDLE LETS THE GOOD AIR™ IN

Odors Out. Good Air™ In. You know how the normal odors of everyday life can sometimes creep up in rooms, like the kitchen, bath, laundry, or pet areas? Using a patented technology, Good Air™ sticks to odor molecules . . . neutralizing them on contact. I use Good Air™ in my mud room and it works like a charm to eliminate unpleasant odors and provide a more aromatic welcome to friends and family!

Available in Just Plain Fresh and Just Plain Clean fragrances, Good Air™ makes a great gift for college-bound students, too!

Find Good Air™ in our Yankee Candle retail stores, on our website, and in gift and home stores nationwide!