Monday, June 27, 2011

The Love of Yankee Candle is Shared Through Generations

Yankee® candles have become such an integral fiber in the fabric of people’s lives that they often act as a bridge between generations. During a recent company meeting, employee presenters were asked to discuss the first time they became acquainted with our products. While for a very few that first encounter was on their day of hire, the majority told stories of how Yankee® candles had been part of their family traditions for many years. While each story was uniquely different, the theme was similar: when you have a fragrance you love, you want to share that love with others! Recently, a Yankee Candle fan in the Midwest sent this adorable photo of her granddaughter outside their neighborhood YC store. The grandmother writes, “When Shelby was 10 days old, we took her for her first trip to the Dayton Mall. Being a Yankee Candle addict, I wanted her to have her first trip to a Yankee store with me. I took this photo just before we entered the store to commemorate what I hope will be a life long love of your products.”

It seems that little Shelby is the 4th generation of Yankee Candle lovers in this fan’s family. Her great-grandmother always has a Yankee Candle burning at home and her mother burns two at a time! And little Shelby’s grandmother who brought her on that inaugural trip to her favorite store? Well she always has “6 burning on the first floor and three on the lower level”!

Are you the first Yankee Candle lover in your family, or has the addiction been passed through generations of you family tree? You can find all of the fragrances you and your family love in our Yankee Candle retail stores, on our website, and in gift and home stores nationwide!

Thursday, June 23, 2011

Secret Sale on Yankee Candle's Conceal®!

Did you know that from 100 feet away mosquitoes can smell your scent, especially the carbon dioxide you exhale? If you talk or even breathe, there’s no hiding from these pesky bugs! Conceal® by Yankee Candle® is fabulous because it blocks your scent leaving you free to have fun, eat great summer food, and be bite free. Here's how it works: mosquitoes are blocked by the inhibitor plume produced by the candle. If you can smell the Garden Fresh Scent produced by the lit candle, you are in the inhibitor plume and hidden from any mosquitoes looking for a tasty meal!

Have you tried Conceal® our mosquito repellent candle? It really helps you enjoy being outside in the summer! And a fantastic Conceal­® promotion was announced by Tory Johnson during Secret Sales on Eyewitness News First at Four PM. Check it out here (details highlighted on 2:11 of video). The promotion is available through 7/31/11 only at all Yankee Candle Company retail stores in the US and on our website when you use the promo code provided in the video.

Thursday, June 16, 2011

Yankee Candle's Top 5 Scents for Dad's Day

While some think scented candles are appreciated only by women, I know differently. Growing up, my sisters and I knew that our Dad was waxing nostalgic when he would light all the candles on the porch and turn on the radio to the oldies station. We fondly remember stopping by the Pottery Factory in Virginia and loading the trunk with candles in as many sizes, styles, and scents as we could fit. For our family, candles signified relaxing at the end of a busy week and we delighted in fun summer evenings lit by fireflies and the warm glow of candles. It's no surprise then that while others may think of candles for Mother’s Day, I turn to them just as often for my Dad. So, what is an appropriate candle for a man? Of course it depends on the person and his taste in scents but here are my personal Top 5 Scents for Dad:
  1. Fireside- the scent of a warm, crackling wood fire brings back a flood of backyard cookout memories.
  2. Storm Watch®- a classic scent for a classic dad; reminiscent of the ocean air before a storm.
  3. Midsummer's Night®- the ultimate in masculinity, this is my pick for a new Dad.
  4. Let Freedom Ring™ - part of our 2011 patriotic collection this makes a nice gift for a Navy veteran like my Dad.
  5. Conceal® - Our mosquito-blocking candle is great for anyone who spends time outside.