My New Home Sweet Home

We bought a new house yesterday! Well, it's not "new" new, it's just new to us. We had the closing in the morning so when I picked up my daughter at school in the afternoon I asked her if she wanted to see our new house. She squealed and jumped up and down with excitement. So the three of us (my husband, daughter, and me) celebrated last night. We picked up a pizza and sat on the floor of our new and empty family room. As we ate, we burned a Home Sweet Home® Yankee Candle jar and let the scent fill the empty spaces with coziness and the promise of warm memories yet to come!

The perennial favorite, and Yankee Candle classic, Home Sweet Home® is on sale now in all Yankee Candle Company retail stores and online.

Yankee Candle Fragrance Boosts Your Scent Appeal!

I first realized the emotional appeal of Yankee Candle fragrances when I was house hunting. When my husband and I were newly married and living in a small apartment, one of our favorite pasttimes was scouring the neighborhood for real estate open houses. We loved visiting houses of all types and styles and dreaming about our "some day" home. In those days my favorite houses were the ones that not only looked pretty, but they smelled good too. There was something about a fragrant home that made it feel happy and loved. Inevitably I would find that the source of the scent was a lit Yankee® candle in the kitchen or living room. The warm, friendly aromas of Home Sweet Home® or MacIntosh would fill the air and the house would take on a completely different feel.

On their blog "Real Estate Advice, Answers, and More" Nothnagle Real Estate references the impact of a home's scent on its market value. They write, "there is a direct connection between smell and people's moods so light fragrances can help create 'scent appeal' when used properly in the home ... A light floral fragrance can put people in a more pleasant mood while citrus scents tend to have an energizing effect. Vanilla is often found to be comforting and relaxing." And they further recommend that, "a small reed diffuser in a bathroom can keep the room smelling clean while not overpowering the space."

It makes sense, doesn't it? To make a house a home, you add curb appeal to the outside so why not add scent appeal to the inside?

Yankee Candle Helps You Show Your Stars & Stripes™ This Memorial Day!

The unofficial kick-off to the summer season is Memorial Day Weekend and if the weather is good, we'll drape the porch with bunting, hang out Ol' Glory, and light the up the grill. The great Memorial Day backyard barbecue is as American as, well, Yankee Candle!

This year, I will be proud to add a special edition Stars & Stripes™ Yankee® candle as part of my celebration. Appropriately fragranced with our famous Home Sweet Home® scent, the candle has a beautiful image of the waving flag.

Celebrating America is nothing new for our Massachusetts-based company. From annual gifts within our community, helping schools and non-profits raise needed funds through Yankee Candle® Fund-raising, and supporting our troops with exclusive products sold in all military exchanges including the Coast Guard, Marines and Veterans Canteen Services, Yankee Candle believes in being good corporate citizens. In 2009 we joined forces with AAFES in an event that touched many of our hearts. To commemorate the opening of bases in Germany and Korea we created “Send Me Home For the Holidays”, a campaign during which we were able to reunite two soldiers with their families at Christmas. It was deeply moving and we are eager to duplicate our efforts again this year.

Whether you plan to watch a parade, gather with family, or shop ‘til you drop, I hope your Memorial Day Weekend kicks off a summer filled with scent-sational memories!