Yankee Candle's Newest Summer Scent: Loves Me, Loves Me Not™

“Oh, dear little daisy, 

      come whisper me softly,
And tell me a secret 

      I’m longing to know.
His name will lie hid 

      in your golden heart ever;
Oh, say does he love me, 

      and whisper it low.”

—Burton Egbert Stevenson

Just one look at the happy, hopeful daisy on Yankee Candle's new Loves Me, Loves Me Not™ brings me back to sweet summer days, plucking petals and wondering if the universe could really share its secrets through a randomly selected wild flower. 

And, the fragrance is as happy and carefree as the name and label imply. It's like a fresh field daisy with pretty white petals just waiting to be pulled! Ever hopeful, ever joyful, ever mysterious, Loves Me, Loves Me Not™ is a signature summer scent!

Loves Me, Loves Me Not™ is a new candle fragrance by The Yankee Candle Company. Find this scent and more at Yankee Candle retail stores, select gift and home stores, and yankeecandle.com.

Stylish Scented Scentlight™

Although little compares with the ambient glow of candles, there are times when a lit candle is not convenient, appropriate, or even allowed . For those occasions, a flameless fragrancer is the great problem solver and Yankee Candle's latest even casts a warm glow. Scentlight™ by Yankee Candle® diffuses a soft and continuous room filling fragrance while creating a warm inviting glow that is perfect for entertaining or relaxing. I bought one for my grandmother's nursing home room to make it smell more like home and it's at the top of my list for teacher gifts to ward off classroom odors in a safe and attractive way! Scentlight™ is also great for a powder room, bedside table, or foyer. Scentlight™ is available in 4 year-round designs and more than a dozen different true-to-life scents.


Find refreshing scents in our Yankee Candle retail stores, on our website, and in gift and home stores nationwide!

I Need A Little Yankee Candle Christmas!

One of my favorite times to think about the holiday season is just as the weather is starting to change. The days are just a bit shorter, the nights are just a bit cooler, and my mind starts to wander thinking about the days and weeks ahead. Will I have a theme to my decor or will my daughter's hand-made creations be the theme? In addition to our traditional holiday yummies, what new recipes can I try? Of course, on December 24th I'll be burning my personal favorite scent Christmas Eve®, but will I find a new scent to love and add to my family celebration this season?
Before my schedule gets crazy and the hurried pace of life accelerates, I can truly savor the anticipation of this magical time of year and take inspiration from favorite magazines, treasured memories, and this new video from Yankee Candle's fragrance expert Doreen Smith. Hmmm, Cherries on Snow™ sounds like it just might become this year's holiday scent-erpiece!

New from Yankee Candle: Nature's Paintbrush™ Captures the Perfect Autumn Day!

Driving to work this morning the valley was shrouded in fog as happens so often when the season is in transition with cool nights and warm days. But peeking through the fog in sharp contrast to the whitish gray mist, I saw a little burnt orange glow. The leaves are just beginning to change here in Western Massachusetts. Although I'm not fond of saying goodbye to the hot summer sun, there is something about the change to Autumn that is invigorating. The air is crisp, clear, and cool and the shock of colors is electrifying. From one day to the next the landscape changes, first in subtle tones quietly progressing to the bold rich reds, oranges, and golden yellows when the colors are at their peak. It is this very moment in time that was the inspiration for our new fragrance Nature's Paintbrush™. The scent mimics a perfect autumn day captured in radiant, aromatic strokes of brisk air, spicy woods and warm musk. With this candle you can capture and relive the natural beauty of fall any day of the year.

Find Nature's Paintbrush™ and other favorite fall fragrances in our Yankee Candle retail stores, on our website, and in gift and home stores nationwide!

How Do I Smell My Yankee Candle? Let Me Count The Ways!

As an 18-year veteran of Yankee Candle many people ask me how to smell a candle to get the best idea of the scent. Although there are a variety of tips and techniques, the personal nature of our own sense of smell means that there is no right way or wrong way - just your way and my way!

More often than not, when choosing a candle to buy you’re smelling it unlit in the store. What’s the best way to smell a cold candle? Some say you should smell the inside of a domed Yankee Candle lid in order to get the best idea of how it will smell while burning. While that method has a proven track record, our candlemakers have worked tirelessly on making sure that the candle wax itself offers a strong waft of fragrance, even cold. And, members of our fragrance committee often open the candle slightly to take in the bloom of scent from both the lid and the wax in order to fully appreciate the aroma. We’ve even known some candle connoisseurs to put a Tart® in one scent into a jar lid of another to get an idea of how they’d smell if combined!

It really is all a matter of preference and the number of different techniques makes me think that (to paraphrase a well-known song) there must be fifty ways to smell your candle:

You can smell from the lid, Syd

Sniff from the jar, Star

There's no right way, Kay

Just set your scent free

Light up the wax, Max

Let the scent fill your space, Grace

Just follow your nose, Rose

And set your scent free!

You can set your scent free in our Yankee Candle retail stores, on our website, and in gift and home stores nationwide!

The Love of Yankee Candle is Shared Through Generations

Yankee® candles have become such an integral fiber in the fabric of people’s lives that they often act as a bridge between generations. During a recent company meeting, employee presenters were asked to discuss the first time they became acquainted with our products. While for a very few that first encounter was on their day of hire, the majority told stories of how Yankee® candles had been part of their family traditions for many years. While each story was uniquely different, the theme was similar: when you have a fragrance you love, you want to share that love with others! Recently, a Yankee Candle fan in the Midwest sent this adorable photo of her granddaughter outside their neighborhood YC store. The grandmother writes, “When Shelby was 10 days old, we took her for her first trip to the Dayton Mall. Being a Yankee Candle addict, I wanted her to have her first trip to a Yankee store with me. I took this photo just before we entered the store to commemorate what I hope will be a life long love of your products.”

It seems that little Shelby is the 4th generation of Yankee Candle lovers in this fan’s family. Her great-grandmother always has a Yankee Candle burning at home and her mother burns two at a time! And little Shelby’s grandmother who brought her on that inaugural trip to her favorite store? Well she always has “6 burning on the first floor and three on the lower level”!

Are you the first Yankee Candle lover in your family, or has the addiction been passed through generations of you family tree? You can find all of the fragrances you and your family love in our Yankee Candle retail stores, on our website, and in gift and home stores nationwide!

Can Your Favorite Yankee Candle Change Your Appearance?

Driving to work yesterday, I heard the DJ ask the morning's trivia question: According to new research, wearing what can make a Woman appear 10 pounds lighter to Men? The typical responses like "something black" came through rather quickly but the true answer remained elusive until the DJ hinted that it was nothing that could be seen. The invisible slimming devise, it seems, is the right scent! Arriving at work, I searched the Internet for the source of this question and found that according to research conducted at the Smell & Taste Treatment & Research Foundation women who wear spicy floral fragrances appear 5-12 pounds thinner to men. What was really intriguing to me is that on average the men rated the woman wearing the scent as 4-5 pounds under her actual weight, but the men who found the scent pleasing dropped her weight to 12 pounds less! To me it shows that being around a scent you like - or even love! - makes a world of difference!

In a similar study by the same foundation, certain citrus scents were found to leave the impression that the person wearing the aroma was up to 6 years younger! I think I've found another reason to surround myself with my new favorite fragrance, Pink Sands™: a "mix of bright citrus, sweet florals and spicy vanilla".

Enhance your lifestyle by surrounding yourself with favorite scents from The Yankee Candle Company, available at all Yankee Candle Company retail stores, on our website, and at gift and home stores nationwide.

Yankee Candle Announces New Spoonful of Sugar™ Candles

"In ev'ry job that must be done, there is an element of fun" and that is especially true if you have a yummy scent to help you daydream away the time! As every Yankee Candle fan knows, fragrance is an important element of the day that can turn an ordinary one into an extraordinary one. With our new Spoonful of Sugar™ line, you can just add a little sweet goodness to your day and turn the mundane into something really special. Available in five scrumptious confections, Spoonful of Sugar™ is a limited edition candle line that will soon find a home in every fragrance lover's candle pantry until ev'ry task you undertake becomes a piece of cake ... in a most delightful way!

Spoonful of Sugar™ is available at all Yankee Candle Company retail stores, on our website, and at gift and home stores nationwide.

New Limited Edition Beach Collection by Yankee Candle

The sun, the sand, cute flip-flops, salt water taffy, and searching each and every gift shop for the perfect t-shirt to remember your day at the shore … bring back memories? As a little girl I remember visiting my aunt and uncle’s motel in Beach Haven NJ, collecting sea shells, and searching for a souvenir my parents would agree to buy for me. Once we moved to Maine, the frigid waters of the North Atlantic didn’t deter us as my sisters and I vowed that the waves were fun once your legs went numb! And, of course, some of my favorite days were spent at Rocky Point Amusement Park on the Rhode Island Coast where the salt air mixed with the heady scent of clam cakes and chowder coming from the Shore Dinner Hall. While reminiscing with friends recently, it seems that everyone has vivid memories like these. Whether they visited the endless summers of Florida, the wild beauty of the Pacific coast, or a charming lake shore town like Lake George, there’s something about being by the water that makes for a carefree, casual, and fun day to remember. These were the memories that inspired four new Limited Edition beach scents by Yankee Candle: Beach Sun™, Beach Blue™, Beach Escape™, and Beach Garden™. Light one of these candles, close your eyes, and indulge in a day at the shore you won’t soon forget!

The Limited Edition Yankee Candle Beach Collection is available at all Yankee Candle Company retail stores, on our website, and at gift and home stores nationwide.

Yankee Candle Helps Make A House Smell Like a Home

I remember when I was house-hunting I would scour the weekend paper looking for Open Houses in neighborhoods I liked. Walking into someone else's house is always a bit strange and sometimes it can be difficult to imagine living there, but when the house smells like a home it can make all the difference in the world. The houses I really liked inevitably had a warm and comforting scent. Sometimes it was a baking aroma like someone just pulled a batch of cookies from the oven. Other times it was just a fresh, clean scent that made me feel like the house was well-maintained. Though the actual fragrance differed from home to home, I always found the source to be the same: a lit Yankee Candle® jar or Yankee Candle® Electric Air Freshener!

If you look at any "Top 10" list of tips for a successful real estate open house, you'll see that my experience isn't just happenstance. In fact when staging your house for a showing, giving it an appealing scent goes a long way in making it feel more like a home. This added element triggers happy thoughts and memories, ensuring that all senses are engaged in a warm and inviting way.

Yankee Candle products are available at all Yankee Candle Company retail stores, on our website, and at gift and home stores nationwide.

Finding Treasure at Rainbow's End™

What is it about a rainbow that is so universally appealing? Is it the promise that the sun will shine again when the rain has passed or is it the elusive pot of gold at the end that makes this band of color so enchanting? Rainbows provide an unpredictable moment of magic that nearly always makes people stop in their tracks in awe and wonder. They make people happy! In fact, I smile whenever I see my daughter's artwork because inevitably there's a half-sun smiling in the corner of the page, a fluffy cloud floating in the sky-blue air, and a beautifully arched rainbow (using all 64 crayons) spanning the scene from one edge to the other.

Recently Yankee Candle's ardent facebook fans lobbied for the return of our own tribute to nature's mysterious beauty, Rainbow's End™. First introduced nearly a decade ago in the fall of 2001, Rainbow's End™ was described in its inaugural catalog as "a calming fragrance that echoes the fresh, clean country air after a storm". In a photo taken by facebook fan Drew Guy, the crowd favorite shows that "its pure sky blue color is just as refreshing as its image-evoking scent".

Whether you are seeking calm after the storm of your busy day or looking for the treasures of life's riches at the end of the rainbow, the fresh scent of Rainbow's End™ will provide you with moments of pure enchantment. And, like a real rainbow, it is available for a limited time!

Rainbow's End™ is a limited edition Rare Treasure candle that is now available in large jars and Tarts® wax potpourri at all Yankee Candle Company retail stores, and on our website.

Break Away from Winter With Spring Days™ by Yankee Candle

If ever there was a winter that made me yearn for spring, this is certainly the one. Some days I keep upbeat by remembering that it's been a tough few months all over the country. Whether it's snow or sleet or ice, we all seem to be going through it together! To while away these last remaining days of winter, my family starts planning for spring. We think of springtime celebrations like Easter and Mother's Day. And we think a lot about flowers. What will we plant in the garden? We even think about just cleaning up the yard after the snow melts - how good the earth will smell once the sun warms it up! To help us get in the mood, we light some of our favorite spring-y scents. This week we're lighting fresh clean Storm Watch® and the new limited edition Spring Days™. There is nothing like the scent of spring to refresh the spirit and rejuvenate the soul!

Storm Watch® and Spring Days™ are now available at all Yankee Candle Company retail stores, and on our website.

Lighten the Mood with Yankee Candle

Remember when working full time meant being at work from 9 to 5, Monday through Friday? Evenings and weekends meant free time for you, your home, and your family. In this 24-7 world it seems that for many of us the lines between work life and family life have blurred. If we aren't at work, we are connected to it by email, fax, and phone. Even children have schedules with weekend and evening classes or sporting events! Whether juggling work commitments or trying to keep the family schedule coordinated, you need a way to find down time. Lighting your favorite Yankee Candle is a guilty pleasure you shouldn't feel guilty about. Our scents have a way of providing the comfort and relaxation that you need in your crazy busy world. And, your household benefits as well! So while you are multi-tasking, taking on new roles, and shuffling responsibilities, keep a Yankee Candle glowing nearby. In this high-tech world it's nice to know that a simple candle can not only light the room, but lighten life's sometimes heavy load.

Find your comfort zone wherever Yankee Candle Company products are sold: at all Yankee Candle Company retail stores, on our website, and at gift and home stores nationwide.

Yankee Candle Gives Me the Extra for Ordinary Days

My sisters laugh when they hear me describe my little family as a "fourth quarter family" but it really is true. We live our most celebratory days - all our birthdays, our wedding anniversary, and favorite holidays - in the months of November and December. From Halloween through New Year's Day it seems that there is a special occasion nearly every week. We are living in such a fast paced style in those months that January's ordinary days seem to bring us to a crashing halt. That's when I consciously take a moment to breathe and appreciate the little things in life: the clear blue sky against the snow white landscape, the luxury of sipping tea under a snuggly blanket, and a fresh new Yankee Candle scent. You see it's all of these "extra" things that turn an ordinary day into an extraordinary day.

Nine extraordinary new Yankee Candle fragrances (Soft Blanket™, Pink Sands™, Bahama Breeze™, Fluffy Towels™, Pink Lady Slipper, Country Lemonade, Orange Dreamsicle, Garden Hideaway™, and Midnight Oasis™) are now available at all Yankee Candle Company retail stores, on our website, and at gift and home stores nationwide.

Light A Yankee Candle For Good Luck In 2011

Burning a Bayberry candle
From tip to socket
Puts luck in the home and
Gold in the pocket.

This year for my office gifts, I passed out more than just a trinket. I really gave my friends and coworkers my wishes for good luck in the coming year. You see, tradition holds that if you are given a Bayberry candle as a gift from a friend, and you burn that candle on Christmas Eve or New Year's Eve you'll receive good luck, good health, and much wealth in the coming year.

Each year the chandlers in the candlemaking museum of our South Deerfield MA flagship store dip thousands of bayberry candles by hand, just the way it used to be done in colonial America. Our state-of-the-art manufacturing facility just down the road apiece uses our decades of candlemaking expertise to craft not only Bayberry tapers but also our best-selling Holiday Bayberry™ scented candle line. Those candles are our beacons of light, welcoming the new year with hope, anticipation, and glowing wishes for all!

Happy New Year!

Top 10 Last Minute Gifts for Fragrance Fanatics

Are you looking for quick and easy ways to finish your holiday shopping? Here is my list of the Top 10 Last Minute "Guaranteed To Be Loved" gifts for fragrance fanatics:

1. A Festive Yankee Candle® jar candle - Whether you are looking for something that smells like a freshly cut Christmas Tree, the magic of the North Pole™, or like you've been baking Christmas Cookies™ all day, Yankee Candle has that "smells just like the holidays" scent!
2. New 2011 Yankee Candle® jar candle - Searching for something someone can use long after the decorations are put away? Pick up one of the new 2011 scents like Fluffy Towels™, Bahama Breeze or Orange Dreamsicle!
3. Yankee Candle® gift set - No time to wrap? Yankee Candle has gift sets in every price point!
4. Candle accessories - For the best-dressed candles in town, choose candle accessories in glass, ceramic, or metal!
5. Fragranced reed diffusers - Know someone who can't light a candle? Yankee Candle fragranced reed diffusers are the perfect flame-free solution!
6. Tarts® wax potpourri - Want something truly unique? Select Tarts® in several different scents so that the recipient can create their own custom mix!
7. Bayberry Tapers - New Year's Eve tradition says that "Burning a bayberry candle from tip to socket puts luck in the home and gold in the pocket"!
8. Candle tools - For the true candle connoisseur, put together a package of useful tools like wick snips, candle snuffers, and a butane candle lighter.
9. Samplers® votive candles - No fragrance lover's stocking is completely filled until there is a votive candle in the toe!
10. Scented Gift Card - When all else fails, let them choose their own gift with a scented Yankee Candle gift card in any denomination!

Yankee Candle's Wishes for a Scent-sational Season!

‘Twas two weeks before Christmas

When throughout my abode,

I was hustling and bustling

In full gift-giving mode.

With my list at the ready

I planned my attack

To bring fragrance to all,

A scent in each sack.

My eyes how they twinkled

As my nose took a whiff;

My senses went on holiday

With each yummy sniff.
For the teacher, I chose
A Gingerbread candle;
For my husband, of course

A Mistletoe man-dle.

For each of my sisters

I thought out of the box

Stuffing Car Jars® and wick snips

Into their socks.

My best friend loves Tarts®;

Her fave: Sparkling Snow™

I gave her a dozen

Tied up with a bow.

The last gift I wrapped,

Make no mistake

Was "From Me To Me":

My Christmas Cupcake!

So from my blog to your home,
I hope my wishes are clear
For a scent-sational holiday

And a fragrant New Year!

Yankee Candle's Spiced Pumpkin Story

The pumpkin has long been a popular symbol for celebrating the harvest in America ... a time to savor the bounty and beauty of nature. It's also a time to be thankful for our good fortune as we share our homes and hearths with family and friends.

It was in this spirit that the Yankee Candle Company first introduced Spiced Pumpkin candles 24 years ago. A favorite seasonal treat, its authentic, true-to-life fragrance of pumpkins baked in simmering spices of clove, nutmeg, cinnamon and sweetened with brown sugar, brings back warm, inviting autumn memories.

Today, Yankee Candle's pumpkin collection includes such yummy scents as Pumpkin Pie, Vanilla Pumpkin, and Frosted Pumpkin. But it is the original, Spiced Pumpkin, that is my personal favorite. It reminds me of Thanksgiving at my grandmother's house, the air filled with fragrance, laughter, and love. Today it's my choice for celebrating autumn traditions and building future memories with my own family.

Find your tradition at Yankee Candle stores nationwide and online.

Yankee Candle Scents & Nonsense

Not too long ago my family and I visited the home of Ben & Jerry's ice cream in Vermont. In their typical tongue-in-cheek fashion, the Ben & Jerry's marketers have decided to acknowledge the flavors that did not quite make the grade by displaying them on tombstones in a faux flavor graveyard. This got me to thinking about the Yankee Candle hits and misses over the years. What products and fragrances had real glow and which were no more than a pool of melted wax? In no one’s opinion but my own, here are the top 3 hits and misses in my Yankee Candle history:

Wax On

MacIntosh & Sage & Citrus – When introduced in 1998, MacIntosh and Sage & Citrus were enormously popular right from the first sniff. We’d had other scents that struck chords with our fans over the years, but these two were so uniquely wonderful that they led the way for other signature scents like Midsummer’s Night®, Clean Cotton®, and Mistletoe™.

Car Jars® - It’s been a decade since the launch of our candle-shaped auto fragrancers and boy has the Yankee Candle fan’s life changed since. This was our first non-candle product and since then fragrance fanatics the world over have been able to enjoy Yankee Candle scents in room sprays, potpourri, reeds, and even lip balm and anti-bac soap!

Fan Feedback – If there is one thing that changes the dynamic of everything we do, it’s hearing from and listening to all of the people who use our products. Whether we’re talking to customers face-to-face in our stores, reading what they write on facebook, or analyzing sales, our fans speak to us loud and clear!

Wax Off

Rhubarb Plum & Gooseberry Jam – These are two recent examples of when some scents can be a little too true-to-life!

Fragrant Shades of White – This out-of-the-box concept was developed on the notion that people may buy a candle if only its color didn’t clash with home décor. We poured all our best-selling fragrances in colorless wax so that if you wanted MacIntosh but detest the color red you could still enjoy the scent. Interest in these Fragrant Shades quickly faded away!

Discontinuing Storm Watch® & Fireside™ – And, I could add such other fan favorites as Eucalyptus and Patchouli. You all spoke loud and clear when these scents went away and we certainly learned an important lesson. We welcomed these favorites back into the line and you’ve welcomed them back into your homes!

Yankee Candle Fragrance Mixology

Like the best celebrity chefs, Yankee Candle fans love to mix their own recipes. They may take a little fruit, add some spice, and perhaps a touch of sweetness and voila! They get a scent unlike any other - their own custom home fragrance. At Yankee Candle we call it Fragrance Mixology, but you can call it the finishing touch that makes an ordinary event extraordinary!

To create your custom scent, think of it in terms of taste - what flavors go well together? If you have a little sour, you probably need a little sweet to balance it. The headiness of a floral might be tempered nicely by a fresh scent. Once you've thought about what might make a nice blend, it's time to shop for the fragrances! Narrow down your choice to 2 or 3 scents that sound like they’ll go well together and you can have fun experimenting. If you use Tarts® wax potpourri, you can break them into pieces and add a little of each into the bowl of the warmer until you get the aroma that you like. (Be careful not to add too many pieces, you don’t want melted wax to drip out of the warmer!) If you use Samplers® votive candles, you can either use several holders throughout your entertaining space or you can buy a unique clover shaped holder at www.yankeecandle.com that will allow you to burn 3 votives together. Once you're a master mixologist, you could even try blending scents with non-candle forms such as warming oils, or even using a candle in one fragrance and a reed in another. The scents will mix as they waft through the air.

Here are a few ideas to get you started:

• Spiced Orange + Cranberry Chutney + Vineyard® = Autumn Harvest
• Creamy Caramel + Buttercream® + Fireside™ = Campfire Marshmallow
• Patchouli + Spiced Pumpkin = Witches' Parlor

You can see that the possibilities are endless – truly limited only by your own imagination. Have fun and let me know what custom scent you create!